Hasbro – How to take advantage of strong IP in the digital age?
Hasbro, owner of many well-known toys and games, has had some troubles bringing its portfolio into the digital age.
Games
LEGOs: Still “The Apple of Toys”?
After being on the brink of bankruptcy in 2004, LEGO managed to successfully implement a digital strategy and thrive. Through movies, mobile games, and mobile applications, the company made choices that blended the physical and digital worlds, perhaps appealing more to today's digitally savvy consumer groups. But was that enough? In 2017, LEGO announced declining revenues and an 8% decrease in workforce. How can LEGO pivot, once again?
Pymetrics: Play Games, Get a Job
“Neuroscience + data science redefining your job search”
IBETCHA Want Network Effects
Hobby games are booming and they're making the jump online in search of network effects.
Clash of Clans: Network effects and stickiness in mobile gaming
A view of how network effects apply to one of the most popular mobile games.