Caesars Palace “Winner Winner Chicken Dinner”
Caesars Palace collects and analyzes data on its customers' gambling behaviors in order to keep them next to the BlackJack table.
gambling
Caesar’s Entertainment: What happens in Vegas ends up in a $1billion database
The most valuable asset in the Caesar’s Entertainment Corp. isn’t the fabulously-tacky Roman-themed resort on the Las Vegas strip. It’s the company’s big data loyalty program, valued at $1 billion. Loyalty programs are not a novel concept, and are widely […]