Lay’s Increases Sales by Asking Customers to “Do Us a Flavor”
Learn how Lay’s potato chips increased sales by using crowdsourcing to ask their fans to do them a “flavor”.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss.
Expand.