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NASCAR – it takes a village for the eSport digital transformation!

Posted on May 2, 2020 by MZ

NASCAR, while unable to keep its race schedule, turned to eSports (virtual races) and managed to keep audience and sponsorships even during COVID-19! With all the advertising money flowing into eSports, is this the start of a new era?

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eSport

NASCAR – it takes a village for the eSport digital transformation!