Redfin: The more users, the more roofs over people’s heads
This innovative real estate company harnesses network effects so effectively, even the competition can’t resist
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Waze: Using Network Effects to Improve Your GPS System
Waze is a different kind of GPS navigation system. It uses data generated by its users to map cities, provide real time data about traffic patterns, alert users to accidents and police checkpoints, and even identify the cheapest places to buy gas or local shopping deals.
Twitter: A network potentially losing its effects
Twitter’s ability to capture users quickly led to its early rapid growth, but recent slowing in active users and the rise of competing social platforms questions the strength of their direct network effects, and could potentially have lasting consequences on their ability to monetize their offering through indirect network effects.