The beauty pioneer that reinvented itself and the industry through technology
When even iPhones did not exist – is when Burberry started thinking of Digital Transformation. The journey that this 100+ years old company took is inspiring and tells us what a winner looks like in this world of Digital Darwinism.
As competitors continued to chip away at its market share, Nespresso has been spending heavily on marketing and R&amp;amp;D to stay ahead, two areas in which the company is known to excel. Furthermore, Nespresso, and Nestle overall, have been increasingly looking for ways to innovate and digitalize the company.
OLX, the world’s leading classifieds platform, missed the opportunity to go through the right Digital Transformation in a timely manner… Will they still be able to succeed?