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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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digital marketing

Shopkick – “fun treasure hunt” creating an engaging digital overlay to the physical world of shopping

Posted on April 4, 2017 by Katarina

Shopkick is an app that offers a fun and easy way to earn rewards for visiting stores and purchasing a variety of products. It is generating enormous amounts of data on shoppers’ habits, including location and time of purchases, that give retailers and brands an opportunity to tailor their marketing efforts and make business decisions.

Ben & Jerry’s Taste for Crowdsourcing

Posted on March 20, 2017 by Bonnie Cao

How does crowdsourcing help create your favorite ice-cream flavor?

Using Mobile Data to Increase Foot Traffic in Retail

Posted on November 22, 2015 by Cal K

How Gongcha has utilized mobile coupons and the real time data it collects to increase foot traffic to their stores

Smarter Digital Marketing

Posted on November 22, 2015 by Atima Lui

How American Apparel is Using Value-Driven Data Analytics

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