Friend Not Foe: Starbucks Bets a Latte on Digital
For years, Starbucks has been a lonely example of how a traditional brick-and-mortar retailer can leverage digital innovations, rather than fight them. The company introduced mobile payment systems in 2009 and wireless charging stations in 2015, far before the technologies were commonly used. 2017 is no different. Starbucks continues to bet big on digital by integrating the in-store and digital customer experience and it’s paying off.