Tapping into the design thinking methodology that was pioneered by its parent company, IDEO, OpenIDEO puts this powerful tool and methodology in the hands of many in an attempt to ignite even more innovation among some of the world’s most complex issues. Since 2010, OpenIDEO has successfully engaged communities across 202+ countries and spurred 16,000 “ideas for good.”
IDEO, a pioneer in design thinking, employs ethnographic research as an essential part of its new product, service, and experience design process. Ethnographic research has many benefits, but it's not without its challenges. How will using VR help the firm overcome some of these obstacles inherent in this type of research?