Mattress Firm: Losing by betting on bricks in the age of clicks
Mattress Firm the largest US mattress retailer continues to struggle because of pressure from D2C players and its miscalculated expansion strategy.
D2C
NBCUniversal: A Path to Going D2C
NBCUniversal needs to make an investment in itself, not other digital entities, to go direct-to-consumer, positioning it to better capture changing viewership habits and make smarter content bets.