Starbucks — Grinding Data
Coffee giant Starbucks has mounds of data, and they're putting it to good use marketing to customers and locating new stores.
Customer data analytics
Can Data Save Us All? Lessons from Attempting to Transform Sears and Kmart through Data & Analytics
Lessons from attempting to transform Sears and Kmart through data & analytics.
Stitch Fix: Your Ideal Fashions are IN the Computer (yes, that’s a Zoolander joke)
Do you ever wonder whether you’ll actually use any of the lessons we’re learning at HBS? Katrina Lake’s usage of data and deployment of machine learning at Stitch Fix, proves that paying attention in class pays off.
Big Data and Retail
How Target used predictive analytics to identify pregnant customers and why it matters for retail
Caesars Palace “Winner Winner Chicken Dinner”
Caesars Palace collects and analyzes data on its customers' gambling behaviors in order to keep them next to the BlackJack table.