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Crowdsourcing Your Next Chip Flavor: Lay’s “Do Us A Flavor” Campaign

Posted on March 24, 2018 by Brittany W

A blog post on the positive and negative aspects of Pepsi’s Do Us A Flavor Campaign. Do the results of crowdsourcing campaigns signal long-term consumer interests or are they just short-term fads?

Digital Innovation and Transformation

MBA Student Perspectives

consumer product goods

Crowdsourcing Your Next Chip Flavor: Lay’s “Do Us A Flavor” Campaign