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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Caesars

Caesars Palace “Winner Winner Chicken Dinner”

Posted on November 22, 2015 by AlonKremer

Caesars Palace collects and analyzes data on its customers' gambling behaviors in order to keep them next to the BlackJack table.

Caesar’s Entertainment: What happens in Vegas ends up in a $1billion database

Posted on November 22, 2015 by JL

The most valuable asset in the Caesar’s Entertainment Corp. isn’t the fabulously-tacky Roman-themed resort on the Las Vegas strip.  It’s the company’s big data loyalty program, valued at $1 billion. Loyalty programs are not a novel concept, and are widely […]

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