NBCUniversal: A Path to Going D2C
NBCUniversal needs to make an investment in itself, not other digital entities, to go direct-to-consumer, positioning it to better capture changing viewership habits and make smarter content bets.
NBCUniversal needs to make an investment in itself, not other digital entities, to go direct-to-consumer, positioning it to better capture changing viewership habits and make smarter content bets.
The leader in media entertainment, Disney faces an existential crisis with the rise of digital streaming. With ~200,000 employees, established brands, and a business inextricably linked to the traditional system, how can Disney transform itself in today’s digital era?
The fall of Blockbuster remains a classic example of digital disruption. Formerly a dominant player in the rental market, Blockbuster filed for bankruptcy in 2010. The trends the led to the big B's demise are also challenging the media ecosystem today. Will we see more blockbuster failures? Will incumbents be able to adapt?