beverages

Haus Apéritifs: The Restaurant Project

Posted on by Leah H

“We wanted the ritual of drinking without the consequences of high sugar, high alcohol liquor — And it turns out millennials want the same thing," said Co-Founder and Co-CEO Helena Price Hambrecht. "Nothing in the market worked for us, so we decided to make a new product that's delicious, yes, but also lets us bring the focus of drinking culture back to how we spend time with the people in our lives.”

“Do us a flavor”: engaging the layperson in choosing Lay’s Chips flavors

Posted on by JPW

Since 2012, Frito-Lay, a division of PepsiCo, has been running an annual crowdsourcing campaign to determine new flavors for its Lay’s brand potato chips. Executives hoped to achieve a 3% bump in revenue from the campaign in its first year, but they achieved nearly 12%. Has PepsiCo cracked the code to engaging millennials in their (remarkably unhealthy) chips brand? If so, can they transfer these learnings to other snack food brands? And should they?