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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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athlete

SugarWOD: Bringing Software to Constantly Varied, High-Intensity Functional Movements

Posted on February 23, 2019 by MDB

SugarWOD has brought personalized digital power to the CrossFit Box. This platform now allows you and your coach to better track workouts, analyze performance, and increase the sense of community. Fist Bump!

Can Strava grow beyond just “outdoor sport enthusiasts?”

Posted on March 4, 2018 by kt

Since it’s founding in 2009, Strava has attempted to brand itself as the “social network for athletes.” While the app has grown to be one of the go-to apps for serious runner, cyclists, and other outdoor athletes, can Strava make inroads with the mass consumer market?

IMG’s three pronged network effect strategy

Posted on October 4, 2015 by AlonKremer

IMG is a sports talent agency that uses a three pronged network effect strategy to attract more athletes, agents and advertisers to beat its competitors.

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