The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.

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Macy’s: reinventing customer experience through data analytics

Posted on April 17, 2020 by Andres Perez

Traditional retailers have been significantly impacted by the increasing penetration of e-commerce. Macy’s has focused on developing its data analytics capabilities to survive the fourth industrial revolution.

Sephora: A Technology Foundation That’s More Than Skin Deep, and a Digital Success Story That’s More Than Meets the Eye

Posted on February 11, 2020 by iBot

Sephora is leading the digital-first revolution in the beauty industry. Is digital a strong foundation, or will the company follow the rest of a retail industry and blush in the face of online pure-plays and Amazon?

Digital Innovation and Transformation

MBA Student Perspectives

artifical intelligence

Macy’s: reinventing customer experience through data analytics

Sephora: A Technology Foundation That’s More Than Skin Deep, and a Digital Success Story That’s More Than Meets the Eye