The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.

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Pernod Ricard: digitalizing the world of premium drinks

Posted on April 22, 2018 by Iryna

This post explores how the second largest spirits company in the world embraces digital transformation and technology era to build closer ties with its customers.

How Cable Companies Are Using Data to Compete With Digital

Posted on April 9, 2018 by SLA

Telco's are finally using data to better attract advertisers. But is it enough to stave off the trend of ad dollars moving toward digital platforms?

Digital Innovation and Transformation

MBA Student Perspectives

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Pernod Ricard: digitalizing the world of premium drinks

How Cable Companies Are Using Data to Compete With Digital