As a former employee of Nubank both in an operations role and in a product management role, I have seen firsthand the power and the challenges of enabling data access to any internal team member to unlock data-driven decisions at any level of the organization. This democratic approach to data and Nubank’s agile development approach are two of the main reasons why it’s one of the most valuable Fintechs in the world today.
Criteo uses AI and Big Data to increase the scope of online advertising by created unique ads for … each individual customer.
Direct Line resisted the urge to go on the volume driving price comparison website, and increased marketing efficiency and effectiveness by becoming more customer centric. How did they do this? By using customer data.
Data is creating value at Hulu through its selection of content to invest in, its search recommendation engine, and its advertisers.
Can data-driven decisions create a sustainable competitive advantage in creative industries?
rather than having your ad agency come up with only a handful of ad options, why not crowdsource?