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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Winning the Super Data Bowl: Eagles Fly on 4th-Downs

Posted on April 4, 2018 by Hans Latta

For years, data analysts have decried NFL coaches for punting on 4th-down. After winning their first Super Bowl, the Philadelphia Eagles may have finally busted the myth that punting on 4th-down is the safe, conservative choice.

NBA introduces big data to push league to next level

Posted on November 22, 2015 by Jon Malankar

June 14, 1998.  Michael Jordan hits a game winning jumper to capture his sixth NBA championship with the Chicago Bulls.  The NBA celebrates its highest rated game in history.  Everyone rejoices.  Flash forward 15 years and the NBA has yet […]

IMG’s three pronged network effect strategy

Posted on October 4, 2015 by AlonKremer

IMG is a sports talent agency that uses a three pronged network effect strategy to attract more athletes, agents and advertisers to beat its competitors.

How Nike swooshed away from its competition

Posted on September 14, 2015 by HelloSof

When I was a teenager I would happily showcase Nike, Adidas, or Puma shoes on my feet. All brands looked just as appealing to me. Yes, there were the exceptions and for a couple of season one brand just got […]

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