A better copycat: the disappearing stories battle between Instagram and Snapchat
The ephemeral stories battle between Instagram and Snapchat teaches us a lesson where being original sometimes is not enough to make you win the game.
Snapchat
Snapchat, a “camera” for Gen Y and Z?
Snapchat is a social messaging app that features self-deleting image and video taking. It has proven success among younger users of Gen Y and Z and has taken increasing wallet share from advertisers who like to target this group. However the unique feature may become a double-edge sword and opens multi-homing for advertisers and places a question mark on the life span of the products
Goodbye Cable: One Snap at at Time
How Snapchat is revolutionizing the way we consume media Within the crowds of any event, it has become the norm to see a barrage of cell phones, serving as the second eyes, aggressively capturing the spectacle that is at hand. […]
Snapchat: Leveraging the Crowd for Location- and Event-Based Content
Snapchat’s innovative “Live Story” feature has made a huge step in solving a problem that to date has plagued other social media apps: tons of users post pictures and videos that in theory would have broad public appeal, yet no app has compiled and featured all of this content in a way that was easily discoverable and digestible.
Snapchat – Threatening Incumbent Social Media and Content Providers with Strong User Empathy
Snapchat threatens incumbent social media and content providers by listening to its young users