Nike: It’s Data Analytics, Just Do It
Nike has proven itself since its start as a leader in innovation. It redefined shoe design and global supply chains. Now it is revolutionizing retail and sportswear through data analytics.
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Nike – just Do it with Data science and Demand sensing
Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Through a series of acquisitions of data analytics and AI-based startups, it plans to use this data to understand customer journey, improve demand predictions at a hyper-local scale and enhance customer experience globally.
Retail is(n’t) dead (for all) – Nike is Just Doing It
Nike is bucking the "retail is dead" trend by integrating digital disruptions into their strategy and effectively meshing the offline and online worlds through experiences such as Nike Soho.
Nike+ … “They make shoes and stuff, right?”
Nike+ – how Nike used connected sports offerings to enhance the Nike Inc brand
Nike: A Full Stack Athletic Performance Company
The story of how Nike used data to go from selling rubber to interacting daily with runners
How Nike swooshed away from its competition
When I was a teenager I would happily showcase Nike, Adidas, or Puma shoes on my feet. All brands looked just as appealing to me. Yes, there were the exceptions and for a couple of season one brand just got […]