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Burberry (1856 est.) -164 years old or phoenix in the digital world?

Posted on February 11, 2020 by Sneha Biswas

When even iPhones did not exist – is when Burberry started thinking of Digital Transformation. The journey that this 100+ years old company took is inspiring and tells us what a winner looks like in this world of Digital Darwinism.

Sephora vs. Birchbox: Winning through Digital Retaliation

Posted on March 5, 2019 by Juan Torres

A brick-and-mortar specialty store is at risk of disintermediation from a subscription company. The response? When you can't beat them, join them.

MIRROR, MIRROR ON THE WALL: REBECCA MINKOFF’S STORE OF THE FUTURE

Posted on September 13, 2015 by JP

Rebecca Minkoff's fashion-driven, tech-focused store caters to shoppers' every need.

Digital Innovation and Transformation

MBA Student Perspectives

luxury goods

Sephora vs. Birchbox: Winning through Digital Retaliation

MIRROR, MIRROR ON THE WALL: REBECCA MINKOFF’S STORE OF THE FUTURE