Smarter Digital Marketing
How American Apparel is Using Value-Driven Data Analytics
fashion
“THE HUNT” BRIDGES GAP BETWEEN FASHION INSPIRATION AND FINAL PURCHASE
Ever have outfit envy while scrolling through Pinterest, Instagram, and Tumblr? The Hunt helps users track down items by empowering a community’s collective knowledge.
Rent the Runway – Value creation through fractional ownership
Exploration of whether RTR can continue to capture value amidst new competition.
Polyvore: Consuming Traditional Fashion Retailers
A post analyzing the impact of social commerce site, Polyvore, that has emerged as a digital winner by disrupting traditional e-commerce, the brick-and-mortar department store, and even major fashion publications.
Burberry: Leader in Retail Tech
Burberry leads luxury brands in use of technology
MIRROR, MIRROR ON THE WALL: REBECCA MINKOFF’S STORE OF THE FUTURE
Rebecca Minkoff's fashion-driven, tech-focused store caters to shoppers' every need.
Burberry: Using Digital to Revitalize a Brand
Seeking to revitalize and harmonize its brand, Burberry became a digital leader in the luxury fashion space.