Skip to content
Logo.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss. Expand.
Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

  • Course
  • Assignments
Search for:
  • Log In
  • Log In

    Lost your password?

Customer Loyalty

Albertsons Companies Takes a Bite Out of COVID-19

Posted on February 10, 2021 by John V.

Grocery leader Albertsons Companies invests in technology to drive customer loyalty through convenience.

Starbucks: Winning on rewards, loyalty, and data

Posted on February 9, 2020 by Leah H

Starbucks Rewards Program generates customer loyalty, increased revenue, and data for the company to create meaningful 1:1 relationships and personalized marketing efforts.

The Modalist – Getting Paid for Retail Therapy

Posted on March 5, 2018 by MM

Combining the world's top fashion brands and retailers, a robust search engine, and a compelling cash back loyalty program, The Modalist aims to elevate the online shopping experience.

Medallia’s Approach to Customer Feedback Data

Posted on November 22, 2015 by Becky D

Medallia uses machine learning and regression to help its Fortune 1000 clients collect, analyze, and act on customer feedback – in turn increasing customer loyalty and spend. That value creation made this startup into one of Silicon Valley’s newest Unicorns.

Nordstrom – Innovating to Stay Relevant

Posted on September 12, 2015 by HBStudent2016

Nordstrom has found a way to seamlessly integrate the shopping experience online and offline to maintain customer loyalty.

    A project of:
    At:
    • Course
    • Assignments
    • Terms and Conditions / Privacy Policy
    • Contact Us
    • Community Guidelines