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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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customer loyalty program

Starbucks: Winning on rewards, loyalty, and data

Posted on February 9, 2020 by Leah H

Starbucks Rewards Program generates customer loyalty, increased revenue, and data for the company to create meaningful 1:1 relationships and personalized marketing efforts.

Caesar’s Entertainment: What happens in Vegas ends up in a $1billion database

Posted on November 22, 2015 by JL

The most valuable asset in the Caesar’s Entertainment Corp. isn’t the fabulously-tacky Roman-themed resort on the Las Vegas strip.  It’s the company’s big data loyalty program, valued at $1 billion. Loyalty programs are not a novel concept, and are widely […]

CVS Health’s ExtraCare Program: Four Feet of Data Analytics

Posted on November 19, 2015 by Dani Johnson

Did you ever wonder why your CVS receipt is four feet long? The answer: a depth of customer data analytics that drives value creation for the CVS customer and value capture for CVS Health

Connectivity and Coffee

Posted on September 13, 2015 by Salem

Starbucks is able to maintain its massive global position by investing in digital technologies like free wifi and a customer loyalty app

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