Starbucks: Winning on rewards, loyalty, and data
Starbucks Rewards Program generates customer loyalty, increased revenue, and data for the company to create meaningful 1:1 relationships and personalized marketing efforts.
customer loyalty program
Caesar’s Entertainment: What happens in Vegas ends up in a $1billion database
The most valuable asset in the Caesar’s Entertainment Corp. isn’t the fabulously-tacky Roman-themed resort on the Las Vegas strip. It’s the company’s big data loyalty program, valued at $1 billion. Loyalty programs are not a novel concept, and are widely […]
CVS Health’s ExtraCare Program: Four Feet of Data Analytics
Did you ever wonder why your CVS receipt is four feet long? The answer: a depth of customer data analytics that drives value creation for the CVS customer and value capture for CVS Health
Connectivity and Coffee
Starbucks is able to maintain its massive global position by investing in digital technologies like free wifi and a customer loyalty app