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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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cosmetics

GLOSSIER: A Direct-to-Consumer Beauty Disruptor

Posted on February 1, 2018 by CW

How digital winner Glossier rose to cult status by using social media and digital content creation to establish a beauty community platform.

Glossier – Disrupting the Old Man’s Beauty Industry

Posted on September 13, 2015 by Atima Lui

How Star Beauty Blogger Emily Weiss Built Glossier into a Digital Marketing Powerhouse

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