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A World Without Borders: How One Beloved Bookstore Chain Signed Its Own Death Certificate

Posted on September 13, 2015 by CC24

Borders used to be the bookstore behemoth that both avid and casual readers loved until a series of poor strategic choices led to their filing for Chapter 11 bankruptcy protection. How could such a successful company completely misread the changing landscape within the book industry?

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Borders

A World Without Borders: How One Beloved Bookstore Chain Signed Its Own Death Certificate