The fall of Blockbuster remains a classic example of digital disruption. Formerly a dominant player in the rental market, Blockbuster filed for bankruptcy in 2010. The trends the led to the big B's demise are also challenging the media ecosystem today. Will we see more blockbuster failures? Will incumbents be able to adapt?
Crowdfunding non-blockbuster movie sequels would reduce the cost and risk to studios and capture the willingness to pay of fans eager to see the sequel to a movie they already loved.
What led to the downfall of the industry giant Blockbuster ? On its peak in 2002 it was valued $5 billion, 9 years later it was sold for only a little over $300 million and was shut down entirely in 2014. Blockbuster is a perfect example for losing the game of digitalization by sticking too long to an outdated strategy and failing to understand market changes which other exploit.