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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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consumer goods

Three Squirrels: how China’s largest snacks retailer react to Covid-19

Posted on April 27, 2020 by Haoran

Covid-19 promoted instant food and packaged food sales, but also reduced offline sales of snacks. How did Three Squirrels react?

P&G leads consumer goods giants in race to figure out digital

Posted on September 13, 2015 by Jon Malankar

Procter and Gamble's award winning digital advertising combined with willingness to disrupt its sales process makes it a winner in digital

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