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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Beauty

Poshly: Helping beauty brands understand their consumers

Posted on November 22, 2015 by PD

Poshly allows beauty brands to access consumers' personal information on beauty habits and tastes

RAW IS EVERYTHING: Using Data To Start My Own Skincare Company

Posted on November 20, 2015 by Jess

How I have used customer data to start my own skincare company and figure out what women really want.

Pandering to Beauty Junkies

Posted on October 31, 2015 by Atima Lui

How Julep uses its IdeaLab Crowd in Product Innovation

Julep: Defining beauty by numbers

Posted on October 29, 2015 by MR

From internet to store/house, Julep has been redefining the way beauty products are launched and consumed

Styleseat: creating a two-sided platform in the fragmented beauty industry

Posted on October 1, 2015 by PD

StyleSeat has developed a two-sided marketplace for the historically fragmented beauty industry, and is betting on network effects as it prioritizes quick growth of its user base.

Skin Deep Database: The Only Truth Behind Product Safety?

Posted on September 14, 2015 by Jess

The @US_FDA does not regulate the ingredients in our #beauty products, so the @EWG #skindeep #database protects us. #digitalhealthrevolution

Glossier – Disrupting the Old Man’s Beauty Industry

Posted on September 13, 2015 by Atima Lui

How Star Beauty Blogger Emily Weiss Built Glossier into a Digital Marketing Powerhouse

eSalon: Even Hair Has Gone Digital

Posted on September 13, 2015 by Marissa Henry

eSalon is well positioned to win big in the new digital world of hair care.

Sephora – How to THRIVE as a retailer in the digital age

Posted on September 13, 2015 by Bougainvillea

Sephora’s big bets on digital innovation are its keys to succeeding in the trouble-ridden brick-and-mortar retail space.

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