Why Instacart has experienced such rapid growth during this crisis – and why it will continue
Technology changes habits. It seems like it was only a few years ago, when we had no choice but to go to the grocery store and wander around the shelves and be stuck in endless lines…
Instacart has changed customer’s grocery shopping experience by crowd-sourcing the tasks to personal shoppers. It has found ways to create value for customers, retailers as well as shoppers.
Instacart is a clear winner among many other players who are trying to make same day delivery experience the most appealing to consumers. Google Express and Amazon Fresh, both part of tech giants with deep pockets, could not emerge as […]
Instacart paired a digital solution with the existing supermarket model. They rely on speed and accuracy to deliver (no pun intended) on their customer promise. By rethinking the way we shop, Instacart has been able to disrupt the traditional shopping model. By decoupling the process of shopping and receiving groceries, Instacart (and WFM) has added opportunity to create value, while still capturing value.