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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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coffee

Brewing with a dash of Data and Analytics – Starbucks

Posted on April 19, 2020 by panda

Starbucks rides on DeepBrew (AI based tools) to keep operations efficient, free up time for partners, engage customers, and improve sales

Starbucks: Brewing up a data storm!

Posted on November 21, 2015 by Starfish23

Starbucks’ use of data from geographic information systems (GIS) allows the coffee chain to optimize store location, perhaps explaining why it’s feasible to have four Starbucks stores within a 1-mile radius in Harvard Square!

My Starbucks Idea: Crowdsourcing for Customer Satisfaction and Innovation

Posted on October 31, 2015 by HBStudent2016

Ever wish your local Starbucks would carry a different flavor iced coffee? No idea who to tell? Easy, log on to My Starbucks Idea and share your idea.

Getting your grande latte without the grande lines

Posted on September 13, 2015 by SC

Mobile ordering and payment app brews success for Starbucks.

Connectivity and Coffee

Posted on September 13, 2015 by Salem

Starbucks is able to maintain its massive global position by investing in digital technologies like free wifi and a customer loyalty app

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