Pandora: The More You Listen, The Better It Gets
Whenever a user likes a new song, Pandora’s playlist choices improve for ALL uses
Whenever a user likes a new song, Pandora’s playlist choices improve for ALL uses
Spotify leveraged network effects to gain a massive user base, and amass (almost) the entirety of the world's popular music collection. Now the company is seeking to capture value from its users, which as it turns out are the ones that pay $9.99 per month for a premium subscription. But the incentive system between the company and its users is broken.
Sono's platform has made its hardware more valuable – not less – over time.
Concert discovery app Songkick is helping improve monetization of the offline side of the music business, by leveraging information from the fans online behavior.