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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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E-Commerce

Stitch Fix: Personalized Style With ML

Posted on April 22, 2021 by Shekeyla Caldwell Sandore

This retail tech company’s use of AI has gained the envy of Amazon. Dive into how Stitch Fix reinvented retail and personalized shopping with a mixture of AI and expert stylists.

Boxed: Boxing Out The Competition with Data Analytics

Posted on March 23, 2021 by John V.

Since its launch 8 years ago, Boxed has sent out tens of millions of boxes of groceries, and has been valued at over $600M. Big Data played an integral part.

Esty: A one stop shop to shop small online

Posted on February 23, 2021 by Julia Kalanik

Etsy connects craftsmen with seeking buyers in a sustainable execution of a platform, but potentially lacks scale.

Renner: How a traditional fast fashion player can use Covid-19 as an opportunity to change

Posted on May 2, 2020 by RicardoN

Renner is a well-known brand in the Brazillian fast fashion market. In this short article, I propose 5 things the company could do to get ahead of its competitors during these hard times.

Zola: Proving Even The Wedding Industry Isn’t Pandemic-Proof

Posted on April 29, 2020 by Elisa

With the 2020 wedding season largely postponed, Zola – a wedding registry site – is experiencing first hand that the wedding industry is far from pandemic-proof

Criteo: how much personalized retargeting is too much?

Posted on April 20, 2020 by Paul-Emile Landrin

Criteo uses AI and Big Data to increase the scope of online advertising by created unique ads for … each individual customer.

Rare Carat: The Kayak of Diamonds

Posted on April 18, 2020 by Leah H

“Diamonds are hard, but buying them shouldn’t be."

Etsy: Success from Serving a Niche Market – But for How Much Longer?

Posted on March 24, 2020 by Cherish Weiler

Etsy has come to dominate the handcrafted and vintage goods market by focusing on a niche market, leveraging network effects, prioritizing technological investments to win on ease of use. But after over 10 years of growth, how sustainable is the business model today? And as they continue to pursue growth, what costs are they willing to take?

GOAT – The “Greatest of All Time” Marketplace for Sneakerheads

Posted on March 21, 2020 by Leah H

“This decade brought new meaning to both the sneaker industry and the secondary market. Ten years ago, sneakers were seen as a subculture, a small group of enthusiasts and collectors, but has since become a global phenomenon,” said Eddy Lu, CEO and co-founder of GOAT

Mercari the ‘selling app’ – Japan’s first unicorn taking e-commerce by storm

Posted on February 11, 2020 by K Fukagawa

In a country dominated by traditional companies, Mercari is Japan's first unicorn, and an e-commerce sensation.

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