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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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omnichannel

SWEAT – The Rise of Kayla Itsines’ Fitness Empire

Posted on February 20, 2020 by Jane Doe

The SWEAT App, created by fitness influencer Kayla Itsines, emerges a winner in the fitness industry’s digital revolution.

Macy’s Store Closings, Layoffs a Sign of Struggle in Omnichannel Retail

Posted on February 11, 2020 by ka

Macys is unable to deliver on competitive pricing, differentiated customer experience, and unique product offering. Its historical competencies leave it ill-equipped to compete in the omnichannel retail market.

Big C Supercenter: the pursuit of omnichannel strategy

Posted on April 30, 2018 by Pumchanut

E-commerce is one of the most significant trends in the digital transformation in the 21st century. From a massive e-commerce company such as Amazon in the US and Alibaba in China to a smaller local player like Shoppee, in Southeast […]

Sephora: Staying Relevant in Brick and Mortar

Posted on February 2, 2017 by Ravneet Uberoi

An inside look at how Sephora uses technology in its stores to stay relevant in rapidly evolving times.

Walmart: A Surprising Winner in Omnichannel Retail

Posted on September 13, 2015 by Sean L

As delineations between physical and digital storefronts fade, Walmart has recognized that the future lies in “omnichannel” retail — a world where retailers serve customers seamlessly through online, mobile, and in-store interactions.

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