SWEAT – The Rise of Kayla Itsines’ Fitness Empire
The SWEAT App, created by fitness influencer Kayla Itsines, emerges a winner in the fitness industry’s digital revolution.
omnichannel
Macy’s Store Closings, Layoffs a Sign of Struggle in Omnichannel Retail
Macys is unable to deliver on competitive pricing, differentiated customer experience, and unique product offering. Its historical competencies leave it ill-equipped to compete in the omnichannel retail market.
Big C Supercenter: the pursuit of omnichannel strategy
E-commerce is one of the most significant trends in the digital transformation in the 21st century. From a massive e-commerce company such as Amazon in the US and Alibaba in China to a smaller local player like Shoppee, in Southeast […]
Sephora: Staying Relevant in Brick and Mortar
An inside look at how Sephora uses technology in its stores to stay relevant in rapidly evolving times.
Walmart: A Surprising Winner in Omnichannel Retail
As delineations between physical and digital storefronts fade, Walmart has recognized that the future lies in “omnichannel” retail — a world where retailers serve customers seamlessly through online, mobile, and in-store interactions.