Wikipedia – How to Incentivize and Manage Crowd Participation
Wikipedia – a nonprofit operating in the space of multibillion-dollar brands, mobilizing crowds effectively and creatively
value creation
TripAdvisor: It’s not about the destination – it’s about disrupting the travel guide industry on the journey.
How did TripAdvisor disrupt the travel planning industry – and win the dominant position in the market? The deep interconnection between value creation and value capture inherent in the business model makes TripAdvisor a hard one to beat.
Freebird (+ data) Gives You Wings!
Freebird empowers air travelers whose flights have been canceled or delayed with a novel, data-driven rebooking service.
Hollywood + data analytics = a better (and more profitable) Godzilla?
Hollywood studio Legendary Pictures uses a data-driven approach to inform creative decisions and transform marketing.
GM and Seeing Minds: Creating Value by Saving Lives
GM and Seeing Minds: Creating Value by Saving Lives
dunnhumby: how Tesco destroyed £1.3bn of value in 9 months
For years, dunnhumby has been the secret link between retailers, manufacturers and customers. Their model of translating customer data into actionable insight has delivered significant value to all parts of the chain. So why, then, was Tesco unable to sell the big data pioneer this year?
reCAPCHA: Crowdsourcing Intelligence
reCAPCHA has digitized books and mapped the world with crowdsourcing… Now it uses humans’ comparative advantage to crowdsource the creation of a truly intelligent computer.
Cat-Video Lover seeks Comedic Creator: YouTube’s Dominance in Crowd Management
YouTube: where the winners become international superstars and the losers still get to laugh at a drugged up kid on his way home from the dentist.
OpenTable: A New Reservation Every Two Seconds
Open-Table was the first mover into the online and mobile restaurant reservation space and is still the industry leader. The space is strongly influenced by network effects, which OpenTable is hoping to leverage to capture even more value and cement its spot at the top.
Blockbuster – From Blockbuster to Bomb: An Industry Leader’s Stunning Failure
What led to the downfall of the industry giant Blockbuster ? On its peak in 2002 it was valued $5 billion, 9 years later it was sold for only a little over $300 million and was shut down entirely in 2014. Blockbuster is a perfect example for losing the game of digitalization by sticking too long to an outdated strategy and failing to understand market changes which other exploit.