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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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inbound marketing

SumAll: summing data across platforms

Posted on November 20, 2015 by Jennifer B.

A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.

Glossier – Disrupting the Old Man’s Beauty Industry

Posted on September 13, 2015 by Atima Lui

How Star Beauty Blogger Emily Weiss Built Glossier into a Digital Marketing Powerhouse

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