Hello Alfred: automating the on-demand economy

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In a world crowded with on-demand apps and services, Hello Alfred created an aggregated service platform for recurring and widely demanded services to simplify the life of their customers. The platform is assisted by company employed “Alfreds” who coordinate the delivery of the services. The company adopted a B-to-B-to-C business model where it leverages on the proliferation of on-demand service providers and the relevance of local specialized vendors by using them as suppliers. To capture users, Hello Alfred partners with landlords of buildings that cater to young professionals. Hello Alfred profits from the difference between the wholesale prices it negotiates with its vendors and the retailed price charged to customers.

As of today, Hello Alfred has raised $63 M in venture funding, has completed 4.5 million to-do’s and saved 50 years time to its members. In this post I will discuss the evolution of Hello Alfred’s business model and the strategic decisions they made to scale the business.

Amazon | To Go Or Not To Go

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Amazon has been one of the clear winners in the digital age, but will it also win in the grocery shopping space? Or will it be forced to share its technology and level the playing field?