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Highsnobiety: Writing the Digital Fashion Content Playbook, from the Street to the Runway

Posted on February 10, 2020 by hbs51369394

From personal passion blog to street style and digital media authority, Highsnobiety created a one stop shop for 18-24 year old affluent, style-seeking males and built a B2B brand services business to show everyone else how to do it.

IMG’s three pronged network effect strategy

Posted on October 4, 2015 by AlonKremer

IMG is a sports talent agency that uses a three pronged network effect strategy to attract more athletes, agents and advertisers to beat its competitors.

Niche: Winning the Race to Become a Digital Advertising Marketplace for Social Media Stars

Posted on September 13, 2015 by jeffzeller

How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.

Digital Innovation and Transformation

MBA Student Perspectives

agency

Highsnobiety: Writing the Digital Fashion Content Playbook, from the Street to the Runway

IMG’s three pronged network effect strategy