Machine Learning

April 18, 2022

Read The Full Prompt

Many companies deploy machine learning or other aspects of deep learning. Amazon uses AI to anticipate when an ad has value. Google uses natural language processing to automate Translate. For this assignment, please choose a company that uses AI in a creative way to drive value creation, value capture, or innovate in its operating model.

You may focus on use of AI as a service, or you may focus on the use of AI as an enhancement of some part of a service or business. In other words, please describe how the organization deploys AI as a free-standing service around which it develops a business, or as a complement and improvement of its business process.

Describe the current challenges and opportunities the company faces in this deployment. Then assess the changes the company needs to make to address these challenges or take advantages of these opportunities. In your post, please consider any organizational changes the company needs to make to achieve its aspirations. While you should devote most of the space to value creation, please make some observations about aspects of the value capture strategy.

. (Once again, to make it interesting, please stay away from big data use by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

1000 words max.



Create an approximately 1000 word post to make your contribution by April 18, at 6 p.m.

Please use graphics, data, videos, and links to other sites to corroborate your points. These additional links do not count against your word limit.

Please also comment on three other posts. Comments are due by April 19 at 9 a.m. 

Please prepare a 2-3 min summary of your blog post before class.


Submitted (14)

Etsy: Keeping Commerce Human…with AI
Alex Faust
Posted on April 16, 2022 at 6:35 pm
An AI approach to search that can deliver relevant results across a wide range of 120 million unique products
Gong IO: Cutting Through the Noise
Sutton G
Last modified on April 16, 2022 at 5:32 pm
Gong IO: Using AI to train and optimize sales professionals
Hugging Face: Embracing Natural Language Processing
Daniel Yue
Last modified on April 22, 2022 at 7:44 pm
Learn how the leading provider of large language models does it with a completely open source business model
Mya Systems
Adela Jamal
Posted on April 16, 2022 at 10:46 pm
“Using conversational AI to solve talent acquisition challenges”
Unilever: Using AI to freeze out competition & discover “breakfast for dessert”
Stephen Barber
Last modified on April 18, 2022 at 8:53 pm
Using AI to synthesize insights, discover links and create new products and experiences
YouTube – A Super Platform Driven by AI
Posted on April 18, 2022 at 1:43 pm
YouTube is increasingly the most popular video sharing platform in the world, all thanks to Artificial Intelligence!
OpenAI – developing next-gen AI tools for the good of humanity.
Alan Tebuev
Posted on April 18, 2022 at 5:02 pm
Introducing a research focused company that is developing incredibly effective artificial intelligence tools.
Spotify: Fighting Commoditization with AI
Chris Mitsch
Last modified on April 18, 2022 at 10:58 am
Learn how Swedish innovator Spotify keeps the worlds biggest tech companies at bay by creating value through AI-driven innovation for content consumers and creators - or judge me for my 2014 music taste.
Avyantra: Leveraging ML to Rapidly and Accurately Diagnose Neonatal Sepsis (India)
Snigdha Shahi
Posted on April 17, 2022 at 5:47 pm
Exploring challenges and opportunities for a startup in healthcare using ML for a more rapid and accurate diagnosis of neonatal sepsis
John Deere: pioneering the ag-tech of the future
Julia Paolillo
Posted on April 19, 2022 at 1:10 am
John Deere, the tractor company of green-and-yellow trucker hat fame, made a big bet on leveraging AI and machine learning. Fortunately, it’s paying off in spades.
AI: the ultimate Queen Bee.
Heili P
Posted on April 16, 2022 at 1:58 pm
How Oracle's AI is being used as a bee-con of hope for our world.
Heuritech: AI for fashion trends
Sebastiano Sorbello
Posted on April 18, 2022 at 12:03 pm
Learn how Heuritech is revolutionizing the world of fashion trends forecasts
Local Line: farm to table with a click
Kevin L
Posted on April 18, 2022 at 5:36 pm
Helping farmers ship local with AI.
GenoNova: The Rise and Fall of the Ark
Last modified on April 18, 2022 at 8:19 am
GenoNova, possessing unique products in implement of ML and NLP, faced the inevitable sinking. What went wrong?