Digital Winners During the Pandemic

February 13, 2022

Digital technologies were already upending many industries and companies before the pandemic. Covid-19 has accelerated those trends. Think about the impact of Door Dash or Uber Eats on the ability of restaurants to add delivery, or Shopify’s and Amazon’s impact on the ability of retail stores to develop a new channel when customers stopped visiting malls. Or think about someone like Zoom, who had an existing niche service and pivoted to scale it quickly so it could address a common issue that many businesses faced during the pandemic.

For this assignment please identify companies/organizations that you think are using digital technology to win during the Covid-19 pandemic. Please focus on just one organization, and not an entire category of organizations, entrants, or firms. Tell us why they are a winner in this environment. If it is useful for illustrating or explaining their winning approach, you may also refer to losing organizations, entrants, or firms, but these should not be the central feature of the post.

Please place most of the emphasis on how the organization creates value using digital processes and/or services in the short run. You also should summarize how it captures value, but place most of the emphasis on creation. Finally, you may allude to how it is positioned to create and capture value as the pandemic declines. Again, why do these products, services, actions, and strategies lead you to call them a winner or loser?

750 words max

Assignment

Create an approximately 750-word post. Make your contribution by 6 p.m. on February 13.

Please use graphics, data, videos, and links to other sites to corroborate your points. These additional links do not count against your word limit.

Please also comment on three other posts. Comments are due by 9a.m on February 14.

Selected posts will be discussed in class. Please prepare a 2-3 min summary of your blog post before class.