Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication, and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead, and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein has elected to use this platform for assignments. The goal of using Platform is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

We invite you to read more and dive in by adding your own thoughts through contributions and comments.

Most Recent Assignment

Machine Learning

November 30, 2022

Read The Full Prompt

Many companies deploy machine learning or other aspects of deep learning. Amazon uses AI to anticipate when an ad has value. Google uses natural language processing to automate Translate. For this assignment, please choose a company that uses AI in a creative way to drive value creation, value capture, or innovate in its operating model.

You may focus on use of AI as a service, or you may focus on the use of AI as an enhancement of some part of a service or business. In other words, please describe how the organization deploys AI as a free-standing service around which it develops a business, or as a complement and improvement of its business process.

Describe the current challenges and opportunities the company faces in this deployment. Then assess the changes the company needs to make to address these challenges or take advantages of these opportunities. In your post, please consider any organizational changes the company needs to make to achieve its aspirations. While you should devote most of the space to value creation, please make some observations about aspects of the value capture strategy.

(Once again, to make it interesting, please stay away from big data use by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

1000 words max.


Create an approximately 1000 word post to make your contribution by November 30, at 6 p.m.

Please use graphics, data, videos, and links to other sites to corroborate your points. These additional links do not count against your word limit.

Please also comment on three other posts. Comments are due by December 1 at 9 a.m. 

Please prepare a 2-3 min summary of your blog post before class.


If you have any problems with the platform, please and visit the digital platform resources page for helpful advice. or email for help.

Submitted (42)

AIVA Technology – Composing Music using AI
Yifei Wu
Posted on November 29, 2022 at 9:00 pm
Is an artificial intelligence virtual artist able to compose emotional music?
Zone7: Future of AI in Football (Soccer)
Katy Triantafilo
Posted on November 30, 2022 at 3:59 pm
Injuries in high-performance teams can be very expensive for management. Zone7 seems to have the solution
Pymetrics – playing games to land your dream jobs?
Last modified on November 30, 2022 at 12:25 pm
How your dream employer evaluates you by your ability to make baloons pop. What pops faster, baloons or career dreams?
Palantir: A software that safes and takes lives
Yannik Dobler
Posted on November 30, 2022 at 8:58 am
Software designed for counterterrorism and surveillance commercially available. Palantir changes how leading institutions solve critical data challenges while dividing public opinion.
GitHub Copilot: An Indispensable game changer
Daniel Quiroga
Posted on November 30, 2022 at 4:51 pm
Copilot is the artificial intelligence tool designed to save developers hundreds of hours. Already used by over 1.2 million programmers, Copilot has become indispensable for the industry, but do the means justify the ends?
Plantix: Bringing Crop Science Machine Learning to Millions
Last modified on November 30, 2022 at 3:17 pm
Plantix's free mobile app helps millions of local farmers identify crop pests and diseases
Time flies when you’re having fun! How TikTok’s algorithm gets users hooked.
Madeline Timmins
Posted on November 30, 2022 at 5:17 pm
Time flies when you're having fun! How TikTok's algorithm gets users hooked. A.I. & Creative Contents
Feifei Shen
Last modified on December 1, 2022 at 11:12 am provides all the creative tools on one platform and generates them with artificial intelligence in less than two minutes.
Helping Heavy Industry Soar with Falkonry AI
Julien Clayton
Last modified on November 30, 2022 at 4:30 pm
Digital innovation is creating a fourth industrial revolution. Falkonry is providing the AI as a service tools to enable this transformation.
How XAG Reimagines Agriculture with Drones
Gigi Yang
Posted on November 28, 2022 at 4:49 pm
XAG is an agricultural AI company that brings drones, robots, and autopilot into agriculture. XAG aims to build the infrastructure of agriculture that produces sufficient, diversified, and safe food for the world for the next century.
Gong: artificial intelligence for a non-artificial revenue lift
Steph Denoyer
Posted on November 30, 2022 at 5:58 pm
Gong, a "conversational intelligence" tool for revenue (sales + marketing + growth) teams, provides unprecedented analytics to business leaders with a human & data focus
Machine Learning to Improve Maternal and Child Healthcare
Aditya Mate
Posted on November 30, 2022 at 5:48 pm
Machine learning and AI capabilities can be leveraged to predict which mothers are the highest risk of dropping out of health programs. This can allow health workers to preemptively intervene and prevent such dropouts (and subsequent negative health consequences).
DeepL – Neural Networks for Translations
Kate Sinnwell
Posted on November 29, 2022 at 2:28 pm
The small company that has outdone TechGiants like Facebook, Microsoft and Google with their translation tool using AI and machine learning.
Dynamic Yield: Scaling Personalized Shopping from McDonald’s to MasterCard
Nthato Moagi
Last modified on November 30, 2022 at 5:57 pm
Dynamic Yield pioneered AI-powered personalization for brick-and-mortar outlets, and McDonald's was lovin' it! But their ideal home for value creation and capture maximization lay beyond QSRs – cue MasterCard.
Who is in that video? D-ID and the AI-powered journey into synthetic media
Last modified on November 30, 2022 at 11:57 pm
From removing personal identifiers for privacy to making you believe that is another human in the video.
Salesforce AI – powered technology to connect better with your customers
Paulina Leyva
Last modified on November 30, 2022 at 6:16 pm
Einstein AI is a powerful software that can turn your customer data into powerful business insights
Customs Clearance Automated with CustomsPlus
Natasha VK
Posted on November 30, 2022 at 7:06 pm
AI can fill out forms too! Fewer mistakes, cheaper transportation costs, thanks for AI powered customs clearance processes.
Protein Origami: Can DeepMind’s AlphaFold revolutionize drug discovery?
Kate Saulenas
Last modified on November 30, 2022 at 11:28 pm
AlphaFold has cracked the code to protein folding, uncovering the shapes of all proteins known to science. How will they or a partner now use this information?