{"id":1197,"date":"2026-04-07T14:36:24","date_gmt":"2026-04-07T14:36:24","guid":{"rendered":"https:\/\/d3.harvard.edu\/future-proof-with-ai\/?p=1197"},"modified":"2026-04-07T14:36:26","modified_gmt":"2026-04-07T14:36:26","slug":"everyone-has-ai-which-firms-are-going-to-win","status":"publish","type":"post","link":"https:\/\/d3.harvard.edu\/future-proof-with-ai\/everyone-has-ai-which-firms-are-going-to-win\/","title":{"rendered":"Everyone Has AI. Which Firms are Going to Win?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><em>New research shows that access to AI is not the same as knowing where to use it.<\/em><\/h3>\n\n\n\t\t<div class=\"embed-wrapper\">\n\t\t\t<figure class=\"wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\"> \n\t\t\t\t<div\n\t\t\t\t\tclass=\"rkv-video-placeholder \"\n\t\t\t\t\tstyle=\"background-image:url(https:\/\/i.vimeocdn.com\/video\/2142766726-7dc3c056c9d501aca7a695ea5b21a2e2911915a07f8f4ab0d7c6f1f054a28ca6-d_295x166?region=us);aspect-ratio:16 \/ 9\"\n\t\t\t\t\tdata-provider=\"vimeo\"\n\t\t\t\t\tdata-video-id=\"1180609405\"\n\t\t\t\t><\/div>\n\t\t\t<\/figure>\n\t\n\t\t\t\t\t<\/div>\n\t\t\n\n\n<p>A firm is only as fast as the slowest step in its chain of work. In manufacturing, it might be one particular machine on the line. In software, one overloaded intake service. Many business leaders are accidentally recreating this scenario with artificial intelligence. They provision AI tools to employees and hear about localized productivity spikes, but the company\u2019s overall performance barely moves. This tension lies at the heart of the new working paper \u201c<a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=6513481\">Mapping AI into Production: A Field Experiment on Firm Performance<\/a>,\u201d from co-authors at INSEAD and the Digital Data Design Institute at Harvard (D^3). By tracking hundreds of organizations, the researchers have uncovered friction points that hold firms back from realizing the true economic promise of generative AI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why This Matters<\/strong><\/h2>\n\n\n\n<p>For business leaders and executives, this research shows that the organizations most likely to realize substantial AI-driven results are those that invest not just in technology, but in the wide-ranging process of exploring where it fits. That is a strategy and execution problem, and leaders will need to ask which parts of their organizations need redesign rather than optimization. If you don\u2019t actively push the boundaries of how AI rewrites your firm, you risk using a map that never leads you to your destination.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><a href=\"https:\/\/d3.harvard.edu\/everyone-has-ai-which-firms-are-going-to-win\/\">Link to the D^3 insight article<\/a><br><a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=6513481\">Link to the research paper<\/a><br>Sign up for our newsletter to stay up to date with D^3 news and research: <a href=\"https:\/\/d3.harvard.edu\/#join-our-community\">https:\/\/d3.harvard.edu\/#join-our-community<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research shows that access to AI is not the same as knowing where to use it. AI Firms Win Research<\/p>\n","protected":false},"author":19452,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"rkv_hide_featured_image":false,"rkv_hide_page_title":false,"rkv_hide_abstract_shapes":true,"rkv_reduce_header":false,"hbsd3_featured_media_url":"https:\/\/vimeo.com\/1180609405","hbsd3_featured_media_url_autoplay":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"tax_cop":[],"rkv-people-shadow":[],"insight_type":[],"class_list":["post-1197","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everyone Has AI. Which Firms are Going to Win? - Future Proof with AI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/everyone-has-ai-which-firms-are-going-to-win\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everyone Has AI. Which Firms are Going to Win? - Future Proof with AI\" \/>\n<meta property=\"og:description\" content=\"New research shows that access to AI is not the same as knowing where to use it. 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