Estimating the Value of Offsite Data to Advertisers on Meta

Nils Wernerfelt headshot

Join Nils Wernerfelt as he discusses his experiment on estimating the value of offsite data to advertisers on Meta. Nils Wernerfelt is a director on the Economics and Policy Research Team at Meta. His work focuses on bringing together academics and industry experts to collaborate on key issues that face the digital advertising ecosystem today. 

Abstract

How valuable are pixel data to advertisers? Pixels are used by millions of advertisers around the world today, they are believed to generate some of the most important data for digital advertising today, and yet their future faces substantial uncertainty. In this talk, Nils will discuss a large-scale experiment he ran at Meta designed to answer this question, analyze effects across different kinds of advertisers, and discuss potential remedies for advertisers today.

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